thai kitchen
Thai Kitchen is a brand dedicated to bringing authentic Thai flavors to the American market, offering a variety of products including curry pastes, sauces, noodles, and coconut milk. Founded in 1989 by Seth Jacobson, the brand is now owned by McCormick & Company and is known for its commitment to sourcing high-quality ingredients directly from Thailand.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 11 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Thai Kitchen (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Thai Kitchen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Thai Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Thai Kitchen product in stock, cheapest first.
Sold at
Find Thai Kitchen online
Where to find Thai Kitchen · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Thai Kitchenthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Boxed Pasta Meals & Sides, Chili Sauces, Coconut Milk · +4 more
