Thai Kitchen vs A Taste Of Thai · Bay Area shelf head-to-head
Thai Kitchen and A Taste Of Thai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersThai Kitchen fields the deeper lineupThai Kitchen sits further up the premium end
Thai Kitchen
A Taste Of Thai
61
brand power
21
20
products
12
8
categories
10
11
subcategories
11
20
grocers
8
$1.55
price per oz
72.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thai Kitchen▭ A Taste Of Thai
Distribution · 30% of score83·33
T
A
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score81·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Kitchen
only A Taste Of Thai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thai Kitchen · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thai Kitchen · A Taste Of Thai
