Thai Kitchen vs Roland Foods · Bay Area shelf head-to-head
Thai Kitchen and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersRoland Foods fields the deeper lineupThai Kitchen sits further up the premium end
Thai Kitchen
Roland Foods
61
brand power
51
20
products
56
8
categories
19
11
subcategories
32
20
grocers
11
$1.55
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thai Kitchen▭ Roland Foods
Distribution · 30% of score83·46
T
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thai Kitchen · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thai Kitchen · Roland Foods
