the honest company
The Honest Company is a brand focused on providing safe and effective personal care products, particularly in the categories of wipes and body care. Their products, such as the Clean Conscious Wipes and Shampoo + Body Wash, are designed with sensitive skin in mind and are made from plant-based, hypoallergenic ingredients. The brand emphasizes transparency and sustainability, offering items that are dermatologist tested and free from harsh chemicals.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Honest Company (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Honest Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Honest Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full The Honest Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find The Honest Company online
Where to find The Honest Company · Bay Area
13 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no The Honest Company in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Honest Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Honest Company Shampoo + Body Wash, Lavender, Calm · its most-distributed SKU (2 doors) in Body Wash, the biggest opening. The closest open door is Woodlands · 3 rivals already on that shelf.
