100% Pure vs Shikai · Bay Area shelf head-to-head
100% Pure and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineup100% Pure sits further up the premium end
100% Pure
Shikai
38
brand power
47
20
products
40
5
categories
5
12
subcategories
9
1
grocers
4
$12.90
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100% Pure▭ Shikai
Distribution · 30% of score4·17
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care8 vs 2 SKUs
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 100% Pure · 0
no exclusive doors — everywhere 100% Pure is, Shikai is too.
only Shikai · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100% Pure · Shikai
