Acme Smoked Fish vs Blue Hill Bay · Bay Area shelf head-to-head
Acme Smoked Fish and Blue Hill Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerBlue Hill Bay is in more Bay Area grocersAcme Smoked Fish fields the deeper lineupAcme Smoked Fish sits further up the premium end
Acme Smoked Fish
Blue Hill Bay
39
brand power
34
13
products
7
4
categories
4
5
subcategories
4
11
grocers
12
$2.51
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Blue Hill Bay
Distribution · 30% of score46·50
B
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Blue Hill Bay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Smoked Fish · 3
only Blue Hill Bay · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Blue Hill Bay
