Acure vs Derma E · Bay Area shelf head-to-head
Acure and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure is in more Bay Area grocersAcure sits further up the premium end
Acure
Derma E
43
brand power
39
26
products
24
3
categories
5
12
subcategories
15
5
grocers
1
$5.15
price per fl oz
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acure▭ Derma E
Distribution · 30% of score21·4
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acure
no top category Derma E doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Derma E · 0
no exclusive doors — everywhere Derma E is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acure · Derma E
