Alce Nero vs Wholesome · Bay Area shelf head-to-head
Alce Nero and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupAlce Nero sits further up the premium end
Alce Nero
Wholesome
33
brand power
61
13
products
43
6
categories
6
7
subcategories
12
3
grocers
19
86.4¢
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alce Nero▭ Wholesome
Distribution · 30% of score13·79
A
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alce Nero
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alce Nero · 0
no exclusive doors — everywhere Alce Nero is, Wholesome is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alce Nero · Wholesome