Alexandre Family Farm vs Kalona Super Natural · Bay Area shelf head-to-head
Alexandre Family Farm and Kalona Super Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineupKalona Super Natural sits further up the premium end
Alexandre Family Farm
Kalona Super Natural
53
brand power
40
14
products
11
7
categories
7
17
grocers
5
33.1¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Kalona Super Natural
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
2% of shelf
only Alexandre Family Farm
only Kalona Super Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Family Farm · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Kalona Super Natural
