Almond Breeze vs Silk · Bay Area shelf head-to-head
Almond Breeze and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk fields the deeper lineupSilk sits further up the premium end
Almond Breeze
Silk
54
brand power
67
17
products
47
1
categories
7
1
subcategories
8
18
grocers
18
12.4¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Almond Breeze▭ Silk
Distribution · 30% of score75·75
A
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Almond Breeze
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Almond Breeze · Silk
