Alternative Baking Company, Inc. vs Siete · Bay Area shelf head-to-head
Alternative Baking Company, Inc. and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSiete sits further up the premium end
Alternative Baking Company, Inc.
Siete
26
brand power
70
14
products
77
1
categories
12
5
subcategories
22
7
grocers
21
82.6¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alternative Baking Company, Inc.▭ Siete
Distribution · 30% of score29·88
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alternative Baking Company, Inc.
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alternative Baking Company, Inc. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alternative Baking Company, Inc. · Siete
