Ancient Harvest vs Barilla · Bay Area shelf head-to-head
Ancient Harvest and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Harvest is in more Bay Area grocersBarilla fields the deeper lineupAncient Harvest sits further up the premium end
Ancient Harvest
Barilla
51
brand power
55
15
products
51
2
categories
4
7
subcategories
22
19
grocers
15
52.4¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Harvest▭ Barilla
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Harvest
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ancient Harvest · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Harvest · Barilla
