Ancient Harvest vs Delallo · Bay Area shelf head-to-head
Ancient Harvest and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerAncient Harvest is in more Bay Area grocersDelallo fields the deeper lineup
Ancient Harvest
Delallo
51
brand power
63
15
products
79
2
categories
23
7
subcategories
31
19
grocers
15
52.4¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Harvest▭ Delallo
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Harvest · Delallo
