Andalou Naturals vs Aveeno · Bay Area shelf head-to-head
Andalou Naturals and Aveeno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals fields the deeper lineup
Andalou Naturals
Aveeno
46
brand power
27
52
products
6
5
categories
3
14
subcategories
4
3
grocers
3
$16.03
price per oz
$3.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Aveeno
Distribution · 30% of score13·13
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aveeno
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andalou Naturals · 2
only Aveeno · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Aveeno
