Andalou Naturals vs Giovanni · Bay Area shelf head-to-head
Andalou Naturals and Giovanni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giovanni is in more Bay Area grocersAndalou Naturals sits further up the premium end
Andalou Naturals
Giovanni
46
brand power
47
52
products
50
5
categories
4
14
subcategories
11
3
grocers
4
$4.00
price per fl oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Giovanni
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Shaving Supplies1 vs 1 SKUs
only Giovanni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andalou Naturals · 1
only Giovanni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Giovanni
