Applegate vs IMPOSSIBLE FOODS · Bay Area shelf head-to-head
Applegate and IMPOSSIBLE FOODS, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
IMPOSSIBLE FOODS
72
brand power
14
111
products
3
18
categories
2
20
grocers
1
$10.49
avg price
$9.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ IMPOSSIBLE FOODS
Distribution · 30% of score83·4
I
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only IMPOSSIBLE FOODS
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · IMPOSSIBLE FOODS
