Applegate vs Mulay's · Bay Area shelf head-to-head
Applegate and Mulay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
Mulay's
72
brand power
20
111
products
6
18
categories
2
21
subcategories
4
20
grocers
2
$1.35
price per oz
94.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Mulay's
Distribution · 30% of score83·8
M
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pork6 vs 1 SKUs
3% of shelf
only Applegate
only Mulay's
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Mulay's
