Applegate vs Salt & Twine · Bay Area shelf head-to-head
Applegate and Salt & Twine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Salt & Twine
72
brand power
9
111
products
2
18
categories
1
21
subcategories
1
20
grocers
1
$10.49
avg price
$11.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Salt & Twine
Distribution · 30% of score83·4
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only Salt & Twine
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Salt & Twine
