Arrowhead Mills vs Caputo · Bay Area shelf head-to-head
Arrowhead Mills and Caputo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo is in more Bay Area grocersArrowhead Mills fields the deeper lineup
Arrowhead Mills
Caputo
45
brand power
43
21
products
9
8
categories
3
9
subcategories
5
10
grocers
14
41.7¢
price per oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Caputo
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
only Caputo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead Mills · 4
only Caputo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Caputo
