Arrowhead Mills vs Gold Medal · Bay Area shelf head-to-head
Arrowhead Mills and Gold Medal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerGold Medal is in more Bay Area grocersArrowhead Mills fields the deeper lineupArrowhead Mills sits further up the premium end
Arrowhead Mills
Gold Medal
45
brand power
34
21
products
10
8
categories
3
9
subcategories
4
10
grocers
11
41.7¢
price per oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Gold Medal
Distribution · 30% of score42·46
G
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
only Gold Medal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arrowhead Mills · 5
only Gold Medal · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Gold Medal
