Aveeno vs Andalou Naturals · Bay Area shelf head-to-head
Aveeno and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals fields the deeper lineup
Aveeno
Andalou Naturals
27
brand power
46
6
products
52
3
categories
5
4
subcategories
14
3
grocers
3
$3.73
price per oz
$16.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aveeno▭ Andalou Naturals
Distribution · 30% of score13·13
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aveeno
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aveeno · 2
only Andalou Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aveeno · Andalou Naturals
