Banza vs Pastificio La Rosa · Bay Area shelf head-to-head
Banza and Pastificio La Rosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineup
Banza
Pastificio La Rosa
51
brand power
16
23
products
4
4
categories
2
9
subcategories
3
14
grocers
4
69.2¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Banza▭ Pastificio La Rosa
Distribution · 30% of score58·17
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta11 vs 3 SKUs
1% of shelf
only Banza
only Pastificio La Rosa
no top category Banza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Banza · Pastificio La Rosa
