Barilla vs Divella · Bay Area shelf head-to-head
Barilla and Divella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineup
Barilla
Divella
55
brand power
15
51
products
6
4
categories
1
22
subcategories
6
15
grocers
1
$3.90
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Divella
Distribution · 30% of score63·4
D
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Divella
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Divella
