Batchelors vs Essential Everyday · Bay Area shelf head-to-head
Batchelors and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Batchelors
Essential Everyday
11
brand power
58
2
products
214
1
categories
44
1
subcategories
57
2
grocers
8
$4.79
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Batchelors▭ Essential Everyday
Distribution · 30% of score8·33
B
E
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Batchelors
no top category Essential Everyday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Batchelors · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Batchelors · Essential Everyday