Bechtle vs Manischewitz · Bay Area shelf head-to-head
Bechtle and Manischewitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
Bechtle
Manischewitz
17
brand power
61
8
products
35
1
categories
17
5
grocers
13
44.7¢
price per oz
64.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bechtle▭ Manischewitz
Distribution · 30% of score21·54
B
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bechtle
no top category Manischewitz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bechtle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bechtle · Manischewitz