Beckmanns Old World Bakery vs Starter Bakery · Bay Area shelf head-to-head
Beckmanns Old World Bakery and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineupStarter Bakery sits further up the premium end
Beckmanns Old World Bakery
Starter Bakery
25
brand power
51
4
products
36
3
categories
7
4
subcategories
14
7
grocers
8
46.9¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmanns Old World Bakery▭ Starter Bakery
Distribution · 30% of score29·33
B
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beckmanns Old World Bakery · 3
only Starter Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmanns Old World Bakery · Starter Bakery
