Ben's Original vs Lundberg Family Farms · Bay Area shelf head-to-head
Ben's Original and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupLundberg Family Farms sits further up the premium end
Ben's Original
Lundberg Family Farms
31
brand power
63
11
products
66
4
categories
7
5
subcategories
13
7
grocers
19
49.2¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Lundberg Family Farms
Distribution · 30% of score29·79
B
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods6 vs 11 SKUs
B
2% of shelf
only Ben's Original
no top category Lundberg Family Farms doesn’t also play in.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben's Original · 1
only Lundberg Family Farms · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Lundberg Family Farms
