Bertolli vs Tgi Fridays · Bay Area shelf head-to-head
Bertolli and Tgi Fridays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Bertolli
Tgi Fridays
46
brand power
39
34
products
13
7
categories
5
10
subcategories
6
8
grocers
5
$8.71
avg price
$10.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertolli▭ Tgi Fridays
Distribution · 30% of score33·21
B
T
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bertolli
only Tgi Fridays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertolli · 4
only Tgi Fridays · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertolli · Tgi Fridays
