Bestyet vs Tillamook · Bay Area shelf head-to-head
Bestyet and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Bestyet
Tillamook
0
brand power
67
5
products
127
4
categories
6
4
subcategories
21
1
grocers
20
$5.27
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bestyet▭ Tillamook
Distribution · 30% of score4·83
B
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bestyet
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bestyet · 0
no exclusive doors — everywhere Bestyet is, Tillamook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bestyet · Tillamook