Bettr Bowl vs Puravida · Bay Area shelf head-to-head
Bettr Bowl and Puravida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Puravida is in more Bay Area grocers
Bettr Bowl
Puravida
40
brand power
39
14
products
16
6
categories
3
6
subcategories
4
5
grocers
6
$7.03
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bettr Bowl▭ Puravida
Distribution · 30% of score21·25
B
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bettr Bowl
only Puravida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bettr Bowl · 2
only Puravida · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bettr Bowl · Puravida
