Bettr Bowl vs White Toque · Bay Area shelf head-to-head
Bettr Bowl and White Toque, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bettr Bowl carries more Brand PowerBettr Bowl is in more Bay Area grocersBettr Bowl fields the deeper lineupWhite Toque sits further up the premium end
Bettr Bowl
White Toque
40
brand power
13
14
products
2
6
categories
2
5
grocers
2
$7.03
avg price
$8.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bettr Bowl▭ White Toque
Distribution · 30% of score21·8
B
W
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bettr Bowl
only White Toque
no top category Bettr Bowl doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bettr Bowl · 4
only White Toque · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bettr Bowl · White Toque