Betty Crocker vs Duncan Hines · Bay Area shelf head-to-head
Betty Crocker and Duncan Hines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Betty Crocker
Duncan Hines
66
brand power
45
106
products
20
7
categories
5
12
grocers
11
56.5¢
price per oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Duncan Hines
Distribution · 30% of score50·46
D
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Betty Crocker
only Duncan Hines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 1
only Duncan Hines · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Duncan Hines
