Bianco Dinapoli vs Pomì · Bay Area shelf head-to-head
Bianco Dinapoli and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersPomì fields the deeper lineupPomì sits further up the premium end
Bianco Dinapoli
Pomì
48
brand power
65
19
products
27
2
categories
5
5
subcategories
9
14
grocers
18
35.6¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ Pomì
Distribution · 30% of score58·75
P
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bianco Dinapoli
no top category Pomì doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bianco Dinapoli · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · Pomì
