Bibigo vs Lulu Asian Kitchen · Bay Area shelf head-to-head
Bibigo and Lulu Asian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Bibigo
Lulu Asian Kitchen
56
brand power
17
30
products
5
11
categories
2
14
subcategories
2
12
grocers
1
$7.95
avg price
$13.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Lulu Asian Kitchen
Distribution · 30% of score50·4
L
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lulu Asian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Lulu Asian Kitchen
