Big Green Organic Food vs De Cecco · Bay Area shelf head-to-head
Big Green Organic Food and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupBig Green Organic Food sits further up the premium end
Big Green Organic Food
De Cecco
20
brand power
57
9
products
66
3
categories
5
4
subcategories
24
2
grocers
15
91.8¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Green Organic Food▭ De Cecco
Distribution · 30% of score8·63
B
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Green Organic Food · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Green Organic Food · De Cecco
