Big Mountain Foods vs Wildwood · Bay Area shelf head-to-head
Big Mountain Foods and Wildwood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersWildwood fields the deeper lineupBig Mountain Foods sits further up the premium end
Big Mountain Foods
Wildwood
27
brand power
52
5
products
15
3
categories
5
5
grocers
18
76.9¢
price per oz
66.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mountain Foods▭ Wildwood
Distribution · 30% of score21·75
W
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Mountain Foods
only Wildwood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Mountain Foods · 0
no exclusive doors — everywhere Big Mountain Foods is, Wildwood is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mountain Foods · Wildwood
