Big Picture Foods vs Mezzetta · Bay Area shelf head-to-head
Big Picture Foods and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupBig Picture Foods sits further up the premium end
Big Picture Foods
Mezzetta
30
brand power
68
11
products
65
4
categories
9
5
subcategories
16
4
grocers
20
91.8¢
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Picture Foods▭ Mezzetta
Distribution · 30% of score17·83
B
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Picture Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Picture Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Picture Foods · Mezzetta
