Big Tree Farms vs India Tree · Bay Area shelf head-to-head
Big Tree Farms and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree fields the deeper lineupIndia Tree sits further up the premium end
Big Tree Farms
India Tree
37
brand power
56
11
products
45
5
categories
10
7
subcategories
17
14
grocers
14
46.6¢
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Tree Farms▭ India Tree
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sugars1 vs 2 SKUs
2% of shelf
only Big Tree Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Tree Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Tree Farms · India Tree
