Biscoff vs Simple Mills · Bay Area shelf head-to-head
Biscoff and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Biscoff
Simple Mills
35
brand power
71
10
products
75
2
categories
13
11
grocers
22
50.8¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscoff▭ Simple Mills
Distribution · 30% of score46·92
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscoff · 1
only Simple Mills · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscoff · Simple Mills
