Black Kassel vs Monte Pollino · Bay Area shelf head-to-head
Black Kassel and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Black Kassel
Monte Pollino
11
brand power
62
3
products
60
1
categories
18
1
grocers
14
$9.32
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Kassel▭ Monte Pollino
Distribution · 30% of score4·58
B
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Kassel
no top category Monte Pollino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Black Kassel · 0
no exclusive doors — everywhere Black Kassel is, Monte Pollino is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Kassel · Monte Pollino