Blue Dragon vs Wel-pac · Bay Area shelf head-to-head
Blue Dragon and Wel-pac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wel-pac carries more Brand PowerBlue Dragon is in more Bay Area grocersWel-pac fields the deeper lineupBlue Dragon sits further up the premium end
Blue Dragon
Wel-pac
26
brand power
41
5
products
12
4
categories
8
5
subcategories
11
9
grocers
7
94.2¢
price per oz
96.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Dragon▭ Wel-pac
Distribution · 30% of score38·29
B
W
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Dragon · 6
only Wel-pac · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Dragon · Wel-pac