Blue Monkey vs Martinelli's · Bay Area shelf head-to-head
Blue Monkey and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
Blue Monkey
Martinelli's
27
brand power
62
9
products
35
2
categories
4
3
subcategories
4
7
grocers
21
26.8¢
price per fl oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Monkey▭ Martinelli's
Distribution · 30% of score29·88
B
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Monkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Monkey · 0
no exclusive doors — everywhere Blue Monkey is, Martinelli's is too.
only Martinelli's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Monkey · Martinelli's
