Blue Stripes vs Simply · Bay Area shelf head-to-head
Blue Stripes and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupBlue Stripes sits further up the premium end
Blue Stripes
Simply
37
brand power
66
12
products
102
7
categories
8
4
grocers
20
$1.77
price per oz
85.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Stripes▭ Simply
Distribution · 30% of score17·83
B
S
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score63·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Stripes
only Simply
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Stripes · 0
no exclusive doors — everywhere Blue Stripes is, Simply is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Stripes · Simply
