Blue Stripes vs Solely · Bay Area shelf head-to-head
Blue Stripes and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely is in more Bay Area grocersSolely fields the deeper lineup
Blue Stripes
Solely
37
brand power
40
12
products
16
7
categories
5
4
grocers
11
$1.77
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Stripes▭ Solely
Distribution · 30% of score17·46
B
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Stripes
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Stripes · 0
no exclusive doors — everywhere Blue Stripes is, Solely is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Stripes · Solely
