Boar's Head vs Fiorucci · Bay Area shelf head-to-head
Boar's Head and Fiorucci, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Boar's Head
Fiorucci
58
brand power
38
173
products
9
20
categories
4
49
subcategories
5
10
grocers
9
$1.14
price per oz
$1.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Fiorucci
Distribution · 30% of score42·38
F
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Fiorucci
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 6
only Fiorucci · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Fiorucci
