Boar's Head vs Fratelli Beretta · Bay Area shelf head-to-head
Boar's Head and Fratelli Beretta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupFratelli Beretta sits further up the premium end
Boar's Head
Fratelli Beretta
58
brand power
29
173
products
12
20
categories
2
49
subcategories
4
10
grocers
9
$1.14
price per oz
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Fratelli Beretta
Distribution · 30% of score42·38
F
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats15 vs 5 SKUs
only Boar's Head
only Fratelli Beretta
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 4
only Fratelli Beretta · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Fratelli Beretta
