Boar's Head vs Yousef's Gourmet · Bay Area shelf head-to-head
Boar's Head and Yousef's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Boar's Head
Yousef's Gourmet
58
brand power
33
173
products
15
20
categories
4
49
subcategories
5
10
grocers
2
$1.14
price per oz
89.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Yousef's Gourmet
Distribution · 30% of score42·8
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads9 vs 1 SKUs
3% of shelf
only Boar's Head
only Yousef's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 10
only Yousef's Gourmet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Yousef's Gourmet
