Bobo's vs Madegood · Bay Area shelf head-to-head
Bobo's and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood is in more Bay Area grocersBobo's fields the deeper lineup
Bobo's
Madegood
57
brand power
58
47
products
24
8
categories
6
10
subcategories
6
15
grocers
18
$1.10
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobo's▭ Madegood
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bobo's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobo's · Madegood
