Bolani vs Bona Furtuna · Bay Area shelf head-to-head
Bolani and Bona Furtuna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani is in more Bay Area grocersBona Furtuna fields the deeper lineupBona Furtuna sits further up the premium end
Bolani
Bona Furtuna
44
brand power
43
14
products
82
5
categories
6
6
subcategories
7
11
grocers
3
$1.15
price per oz
$3.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolani▭ Bona Furtuna
Distribution · 30% of score46·13
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bona Furtuna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolani · Bona Furtuna
