Bona Furtuna vs Bolani · Bay Area shelf head-to-head
Bona Furtuna and Bolani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani is in more Bay Area grocersBona Furtuna fields the deeper lineupBona Furtuna sits further up the premium end
Bona Furtuna
Bolani
43
brand power
44
82
products
14
6
categories
5
7
subcategories
6
3
grocers
11
$3.07
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bona Furtuna▭ Bolani
Distribution · 30% of score13·46
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bona Furtuna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bona Furtuna · Bolani
